Beauty in her power
At Sheso, beauty isn’t just what we do; it is who we are. We scout the boldest beauty brands founded and owned by women and connect them with the right retail partners. Backed by industry expertise, sharp instincts, and a network that opens doors, we help brands move forward with purpose.
Sheso, expert european beauty distributor
Sheso services
We don’t just enter markets, we make an entrance. Sheso brings standout beauty brands to Europe with a full-service approach that’s anything but one-size-fits-all. Every move we make is intentional and rooted in your brand’s DNA. Think of us as your backstage pass to the European stage.
For brands
We provide the expertise and connections needed to expand your reach and make an impact in the European market.
For retailers
We offer exclusive access to standout brands that resonate with today’s savvy consumers, helping you stay ahead of trends and deliver what your customers truly want.
What we bring to the table
- End-to-end strategy, built to fit your brand
- Connecting standout brands with standout retailers
- Smart business development with a long-term view
- Streamlined storage and delivery to retailers
- PR and marketing that actually moves the needle
Our kind of brands
A curated collection of visionary beauty labels, each founded and owned by women. Bold, original, and built to stand out. These are the brands Sheso proudly represents.
Sweed Beauty
Loved by makeup artists around the world. Sweed is known for creating vegan and clean products with professional performance. Sweed is a pioneer in the eye category with popular and award-winning Mascaras and their Eyelash Growth Serum.Their collection consists of makeup staples to create the Sweed signature “no makeup-makeup”.
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Legology
Legology is changing the game in leg care. Created by beauty editor Kate Shapland, this brand was born from a mission to provide real, lasting solutions for leg shape and cellulite. After 25 years in the industry, Kate recognized the gap and set out to fill it with something truly transformative.
Glow Hub
Glow Hub is skincare for the next generation. Founded by Tiffany Salmon, the brand is crafted to respond to every skin mood. Its vegan formulas combine natural actives with gentle science. With color-coded, mix-and-match routines, Glow Hub makes skincare simple and effortless.
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IKA Beauty
“Armed with the right lipstick, you can shine all day, any day,” says founder Kristina Cueva. IKA Beauty redefines beauty by celebrating individuality and self-expression. Rooted in luxury and innovation, it believes that beauty is for everyone and that each person deserves to stand out.
World of Sheso
Founded by Veronique van IJzendoorn, Sheso emerged from a love for uncovering beauty gems and a wealth of retail expertise. Based in the Netherlands, we bring bold, female-founded and owned beauty brands to the European market through a curated and exclusive portfolio.
We partner with brands that value transparency, integrity, and exceptional quality in every aspect of what they do, from ingredients and performance to packaging and design. Our collection spans skincare, makeup, and body care, featuring labels that set trends rather than follow them. Sheso celebrates beauty in every form and is here to share it with the world.
